The Art Of Cold E-mail

Whether you use cold email to find sales leads, connect with influencers, build your personal brand, find mentors, or grow your network, there’s no underestimating its power. Cold email is one of the best sales channels you can add to your business. When done well, it can generate a huge response rate to your enquires.
Unfortunately, most people don’t do cold email well. After I went across hundreds of cold email campaigns to increase their effectiveness.

Getting cold email right doesn’t have to be complicated.

By outlining your thoughts and choosing a proven template, you can simplify the process of cold emailing and improve your results at the same time.

If you’re cold emailing for sales, a social share may not be top priority for you. But you can take advantage of the same effects described by :

• Making your ask low-investment
• Making it easy for prospects to take action right away

WHAT’S THE BENEFIT?

The other critical piece of information you need to know before planning out your cold email approach is what specific benefit you have to offer the recipient. To understand your benefit – and to be able to communicate it clearly – you need a few other pieces of information:

• What problems do you solve?
• What makes your product or service special?
• What makes your company unique?
• How have you helped clients who are similar to the prospect you’re about to email?

These aren’t simple questions. Put some serious thought into them before moving forward with cold emailing. Determining your answers ahead of time will make the best way to structure your message clear, whether you write a custom email or use one of the seven sample structures in the next section.